
Sales and Explainer videos for
Tech & Software Products






Page Retention
Conversion Boost
Prefer video to text


Visitors come in….
They scroll a bit…
They might click…
Then they leave.

It's not because your product sucks.
It’s because you’re not actually selling it.
There’s no sales conversation.
No trust, urgency, or clarity!
Just safe, forgettable copy that sounds like everyone else.

Hook
A hook that grabs the right people
in the first 5 seconds

Desire
A message that hits pain, drives desire, and shows the value instantly

Close
A close that leads with confidence — and moves people to act now
That’s what a Kraken VSL is built to do.
And it’s why brands like SEMrush, BBC , Renault,
and 600+ tech companies have trusted us.

It’s the salesperson your site has been missing.
Here’s what we see all the time:
You’ve got a solid product.
You’ve got an offer worth buying
You’re driving traffic that should be converting…
But people don’t “get it” fast enough.
Because…If no one’s pitching, no one’s buying.
That’s what a Kraken VSL fixes permanently.
A 3–5 minute conversion-focused video that behaves like a 24/7 closer embedded in your funnel.
We handle every part of it – from concept to conversion

Strategic Positioning
Where the VSL sits, what it says, and what action it drives.

Direct-Response Script
We write the script like a killer sales letter - optimized for video, not just voiceover.

Hooks, Objections, Story
We craft a persuasive flow that builds trust and handles doubts.

Confident Performance
Spokesperson - delivered in a way that actually feels human (not like a pre-roll ad).

Clean, Scroll-Stopping Visuals
We add overlays, UI motion, b-roll, and edits that support the message.

Final Delivery, Plug-and-Play Ready
Drop it on your homepage, funnel, email, onboarding, or paid ads. It’s ready to work.
Kraken Media is not a “video agency.”
We don’t care about fluff, fancy transitions, or winning awards (even though we’ve stacked a few).
We care about one thing: getting your offer into more hands.
You’re not just buying a video - you’re buying momentum.
→ More booked demos
→ More qualified leads
→ More trial signups
→ More cash from the traffic you already have
If your site’s converting okay, but feels like it should be doing more?
This is the “more.”
Why Kraken Media?
● 600+ videos produced
● Trusted by high-growth teams + billion-dollar brands
● 4.9★ rating with hundreds of verified reviews
● Obsessed with performance, not just production
+ Andy Roberts, Founder of Kraken - a conversion strategist with a camera who knows your funnel better than most marketers you’ve hired.
Book a free 30-minute call. We'll look at your current funnel, discuss what a VSL could do for your conversions, and figure out if working together makes sense. No pressure, no pitch — just a straight conversation.

Phone - (+44) 029 2264 8442
Email - [email protected]

Kraken Media
4th Floor
14 Museum Place
Cardiff
CF10 3BH
Copyright 2025. www.Kraken.Media All rights reserved.